Developing a Marketing Plan for your Family Child Care Business

Feb 5, 2026
6 pm PST


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February 5, 2026 6:00 PM PST

Learn basic marketing principles and concepts to build your child care program brand. Complete an environmental scan. Identify features and benefits of a child care program. Analyze child care competitors. Identify strategies to build an effective message. Define the target market to secure future enrollment. Learn how to use marketing principles to secure community partnerships.  

By submitting this form you will automatically receive a registration to our virtual meeting, please reach out to Jennifer White at JenniferW@firstchildrensfinance.org with any questions.


Personal Information






Personal/Home Mailing Address




Demographics









(Select the range representative of the combined income of all people sharing your household or place of residence. This should include every form of income, e.g. salaries, wages, retirement income, near cash government transfers like food stamps, and investment gains.)
Why does FCF ask for this information? We have a goal to serve low- and moderate-income child care entrepreneurs and we track which of our clients might qualify using this definition.
Business Information










Child Care Licensing Information




Business Mailing Address







Please select the State and County your business operates in.


CONFIDENTIALITY

First Children’s Finance understands our work is of a confidential nature as is any information First Children’s Finance has access to as a result of our Memorandum of Agreement. First Children’s Finance agrees to hold your personal information in confidence. Your information will not be shared on an individual level but may be aggregated with other child care businesses for benchmarking information and as a performance measurement tool.





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