Developing a Marketing Plan for Your Child Care Center 

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CONFIDENTIALITY: First Children’s Finance understands our work is of a confidential nature as is any information First Children’s Finance has access to as a result of our Memorandum of Agreement. First Children’s Finance agrees to hold your personal information in confidence. Your information will not be shared on an individual level but may be aggregated with other child care businesses for benchmarking information and as a performance measurement tool.   Oct 21, 2025 1:00 PM CST

Developing a strong child care brand goes beyond simply maintaining a waitlist. In this lesson, we will explore essential marketing tools and principles to enhance your brand's niche and presence. Topics will include conducting an environmental scan to assess the current market, identifying key features and benefits of your program, defining your target audience, and analyzing competitors in the child care industry. Participants will develop an effective marketing plan and budget to implement in their program.
By submitting this form you will automatically receive a registration to our virtual meeting, please reach out to Shelly Kunz at Shellyk@firstchildrensfinance.org with any questions.









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Why does FCF ask for this information? We have a goal to serve low- and moderate-income child care entrepreneurs and we track which of our clients might qualify using this definition.





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